When Wonder Woman Tells You To Touch Your Boobies ... You Touch Your Boobies (Like Your Life Depended On It).

     You don't need superhuman powers like X-Ray vision or gamma-radiation-inundated strength to give yourself a monthly self-breast exam ...

     At least that is what a new advertising campaign out of South Africa is trying to tell you! The new campaign by Associação da Luta Contra o Cancer features four ads - each with a different girl super hero, drawn from their chin down to their mid-torso, feeling up her boobies for lumps! 

     The lucky ladies which are featured in these ads (suggested by their artfully rendered uniforms, of course) are ... Catwoman, She-Hulk, Wonder Woman, and Storm (of X-Men fame for you non-nerdy people, out there).

     The ads also all feature a comic-book looking caption that reads: Nobody's Immune To Breast Cancer.

     It goes on to say: When we talk about breast cancer, there’s no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against this enemy and, when in doubt, talk with your doctor.

I would suggest clipping your nails before a monthly self-exam.

She-Hulk is Hella-Endowed. Just saying.

Leather and all that super hero clothing is cool ...
But I would suggest any type of metal be removed before a monthly exam.

Storm could totally donate her hair to women with cancer.

     I love this ad campaign. It not only has a positive message outwardly ... But it also has another message in the imagery ...
     These super hero women are all women who prevent crises from occurring on an everyday basis based on the actions they choose to do --- I mean let's face it, no one's forcing them to save the world. By choosing to perform breast self-exams, you are choosing to take a preventative step against cancer. You are choosing to check yourself for lumps and bumps and funniness and to report it to a doctor when you find it.
      Basically, you are being your own super hero. To yourself. To your friends. To your family. To all your loved ones.
     So, please do me a favor, ladies ... And gentlemen ... Go ahead - be my hero and go touch your boobies ...
     Just not at Happy Hour like this song suggests ... It won't end well. Trust me.


There's boobies of all different kinds but do you know the warning signs!? I touch my boobies for any strange lumps. I touch my boobies for any weird bumps. Touching is key to being lumpy free. So, please touch your boobies, touch your boobies, for me! [Touch Your Boobies (I Touch Mine!) - Taryn Southern]

Side Note: If you have discovered a lump or have any other signs of breast cancer, visit your doctor right away. You can access information about the disease here. If you would like to donate to breast cancer research, you can do so here. Or, if you have some long tresses you are willing to donate in order to have wigs made for those who have been affected by cancer, check out Pantene Pro-V's Beautiful Lengths Program (I'll post my before and after pictures next month!).